Welcome to John Desmond’s books.

Clicking on the thumbnails below will take you respectively to epub and pdf files for Power in Marketing and to Consuming Behaviour. 

This material was last updated 10/03/26.

These are free for you to access. Please respect the copyright of authors other than me and also please cite these books if you draw material from them in your own work.

Thank you, John

Power in Marketing -A broadly dimensional approach - John Desmond
Consuming Behaviour - John Desmond